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clock that measures tobacco use in Mexico

is called "The Death Clock." It is an electronic counter measures the number of Mexicans who die every day from diseases related to smoking.

The counter is updated every eight minutes, the average time a person dies from this cause in Mexico.

The clock runs on the government website of the Federal Commission for Sanitary Risks Protection (Cofepris), and since it was installed in 2009, has been over 156,000 deaths.

is a strategy to prevent addiction, says Miguel Toscano, Cofepris commissioner. Who also says, "People who smoke should know that they will die five or ten years earlier than those who do not."

According to official statistics, in the country each year about 65 thousand people die from smoking and its related diseases.

a difficult task
The central role of the Death Clock is to inhibit the consumption of snuff, because at the counter is not fed by reports from hospitals, but the average time in which deaths occur.

is a drastic measure, because according to the National Autonomous University of Mexico (UNAM), so far the efforts to combat the use of snuff does not work out as expected.

For example, authorities in several cities banned smoking in enclosed public spaces and also that increased taxes on cigarette packs.

also withdrew the tobacco companies advertising in electronic media, and even increased the amount of penalties on those who violate these rules.

Shares are insufficient because they were implemented gradually and without the support of citizens, said Guadalupe Ponciano, an academic at the Faculty of Medicine, UNAM.

For example the withdrawal of the ads on television but in print media increased, and some companies send emails, especially young people, says the researcher. Resistance


health officials acknowledge that it has been difficult to prevent addiction to snuff. "In other places such as London shares were taken immediately, but in Mexico it was not, sadly. There is much resistance, "said the commissioner Toscano.

That could have consequences, the authorities acknowledge, especially because addiction is rising.

Data from the Ministry of Health indicate that the country has more than 11 million current smokers and half of them will die from diseases linked to smoking.

As in other Latin American countries, the most serious problem occurs in children, especially women, who have the highest rate of growth in the addiction.

In fact, 20% of Mexican smokers, about 2.2 million are teenagers.

Sources:
http://www.bbc.co.uk/mundo/ciencia_tecnologia/2010/06/100531_0043_mexico_tabaco_reloj_muerte_fp.shtml


http://www.cofepris.gob.mx / wb/cfp/reloj_de_la_muerte_2/_rid/994/_mto/3/_url/reloj/reloj_1.asp http://www.bbc.co.uk/mundo/ciencia_tecnologia/2010/06/100531_0043_mexico_tabaco_reloj_muerte_fp.shtml