Camposol today announced it has signed an agreement with the group Riberebro of Spain to consolidate brands in the category of canned vegetables at the international level and strengthen the position of both companies in the world market.
Riberebro explained that the group is a leading specialist in canned vegetables, mushrooms, legumes and vegetables, which will now add the asparagus and piquillo peppers from Camposol.
The two companies have signed a contract for ten years including exclusivity in certain markets products in Spain, Portugal and France.
Riberebro group can only sell products Camposol in white and green asparagus, canned, as well as piquillo peppers and others to be developed.
While Camposol develop branded products Viter English group for the retail market and Food Service (services supply), as well as private label for major supermarket chains where Riberebro group has a significant share of shelf space through its various brands.
Both companies believe that this alliance is an opportunity to address more strength the challenges posed by the market and have the ideal framework to generate development opportunities benefit both companies in the medium and long term.
"This partnership provides an excellent opportunity to enhance our value proposition to existing and new customers of our canned in Spain, France and Portugal, to be more involved in the distribution channel and brand of our products," said Camposol general manager, Fabio Matarazzo.
explained that about 70 percent of canned white asparagus is sold Camposol Spain, where there is a high price variation distribution channel for this product, which represents a significant opportunity to generate more value through the strategic alliance.
Camposol use the platform Riberebro logistics and commercial customers to meet current and new group.
All sales of private labels will be handled through Riberebro and is expected to have a significant positive effect on sales volumes due to the extensive distribution network of the English company , while the company Peruvian Viter also use the brand for its asparagus.
stressed that the English group has the highest standards of quality and food safety in its nine production and distribution centers spread across Spain, Mexico and China.
markets its products through mass distribution channels and Food Service, both under his own brand (Gvtarra, JA'E, Ayecue and Viter) as the major brands worldwide distribution. (Andina)
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